Artificial intelligence integration in online shopping
Artificial Intelligence, (AI) In the E-Commerce Sector, it’s less about humanoid robots and more about the educational technology and algorithms that provide the base for AI. AI can help in making data-driven decisions to optimise pricing by helping today’s online merchants to deliver optimised customer satisfaction products based on their past behaviour. As a result, customers connect with the right product, in the right place, at the right time to reduce e-commerce returns. The objective of this paper is to analyse the effect of Artificial Intelligence on the consumers in e-commerce(online shopping) the sample of 40 participants was taken from different age groups: (16-24 years), (25-40 years) and (41-60 years) and the findings were analysed through a One sample T-test between the overall population as well as different age groups and Regression to find the relationship about the usage of e-commerce platforms and awareness about the artificial intelligence used in the digital shopping between both genders. With respect to the gender-wise analysis, the (t-value) is -0.18469 which is insignificant at p <.01 and <0.5 values respectively. The study also shows that young adults are most skilled in comparison with the other two age groups. They are more prone to use artificial intelligence in every mode of their lives.