International Journal of Academic Research and Development

International Journal of Academic Research and Development


International Journal of Academic Research and Development
International Journal of Academic Research and Development
Vol. 5, Issue 4 (2020)

Comparative analysis of the business strategy of Bach Hoa Xanh and VinMart on Vietnam's retail market


Nguyen Hoang Tien, Le Doan Minh Duc, Rewel Jimenez Santural Jose, Bui Xuan Bien, Tran Minh Thuong, Nguyen Thanh Vu

Vietnam's economy grows at an annual rate of 7%. This has led to the growth and attractiveness of the retail sector in this country. Bach Hoa Xanh and Vinmart are the two big players in the retail industry in the mid-sized segment of the Vietnamese market. The comparative analysis of the business strategies of these two businesses will also provide valuable experience for foreign businesses wishing to participate in the mid-range Vietnamese retail market and for small-scale retail businesses entering this segment in the domestic market.
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How to cite this article:
Nguyen Hoang Tien, Le Doan Minh Duc, Rewel Jimenez Santural Jose, Bui Xuan Bien, Tran Minh Thuong, Nguyen Thanh Vu. Comparative analysis of the business strategy of Bach Hoa Xanh and VinMart on Vietnam's retail market. International Journal of Academic Research and Development, Volume 5, Issue 4, 2020, Pages 01-06
International Journal of Academic Research and Development International Journal of Academic Research and Development