Developing strategy of Harimau cave archaeological sites as tourism assets of Ogan Komering ULU Regency
Aufa Syahrizal Sarkomi, Dr. Nurhazani Mohd Sharif, Dr. Hamimi Omar
Harimau Cave site is a new tourism destination in Ogan Komering Ulu Regency, that has a lot of potentials to be developed, because the discovery of human skeletons and some ancient objects in this area makes this site suitable to be used as an archaeological and educational tourist attraction The questions are; what internal and external factors, supporting and inhibiting factors, success factors, and how regional Government of Ogan Komering Ulu Regency to develop the potency’s of Situs Gua Harimau. This research aims to identify internal and external factors, supporting and inhibiting factors, success factors, and analyze how the policy of regional Government of Ogan Komering Ulu to develop the potencies of Situs Gua Harimau. Using the theory of strategic management, this research using SWOT Analysis to identify the strengths, weaknesses, opportunities, and threats, in a strategic circle. This research is a qualitative descriptive type of research. Strategic management is important to do and needed by the department to plan the program. The result shows that there are eight issues, in the process of developing Situs Gua Harimau. After using Litmus test measurement to evaluate the strategic issues, the two most strategic issues can be found. It is increasing cooperation with investors, also improving the quality and variation of facilities in this tourism destination.