International Journal of Academic Research and Development

International Journal of Academic Research and Development


International Journal of Academic Research and Development
International Journal of Academic Research and Development
Vol. 4, Issue 1 (2019)

Comprehensive analysis: Ambush marketing


Kunal Nihalani, Mudit Jain, Ashwin Khandelwal, Aditya Mohta, Harshit Kanodia

In this research paper our aim is to explain the ambush marketing in the real world between the company rivals. It is the marketing activity done by a company to degrade the marketing of the other rival company. We have focused mainly on the two German automobile companies i.e. AUDI and BMW. We have discussed about the event of marketing between the two companies and also their comparative analysis in the fields of ambush marketing. We have also discussed the different strategies of both the companies and their current marketing state. We have done an in- depth research in the ambush marketing activities and how it affects the marketing activities of the other companies in the market. As it is also known as a negative marketing so it always disturbs the relations between the companies. It is also done in two ways direct and indirect which we have discussed further in this research paper.
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How to cite this article:
Kunal Nihalani, Mudit Jain, Ashwin Khandelwal, Aditya Mohta, Harshit Kanodia. Comprehensive analysis: Ambush marketing. International Journal of Academic Research and Development, Volume 4, Issue 1, 2019, Pages 98-102
International Journal of Academic Research and Development International Journal of Academic Research and Development