From balanced scorecard to the science of strategy execution: 25 years of research creating shared value and positive impact
Ahmad J Naous, Layla Zahwi
It’s been more than 25 years since Harvard Business School professor Dr. Robert S. Kaplan and cohort David P. Norton put forth the concept and research of the Balanced Scorecard, a practice of measuring whether the smaller-scale operational activities of a company are aligned with its larger-scale objectives in terms of vision and strategy. However, the culture and strategy remains relevant today. Things have changed from that time and the "science" of Strategy Execution is a broad concept to replace the "Balanced Scorecard" and "Execution Premium" to create shared value and positive Impact. It is now a clear "science". The book "The science of Strategy Execution": Creating Shared Value and Positive Impact is an extraordinary integration of management and practice from a strategy management perspective. Its objective to help readers make meaning from the Balanced Scorecard and Execution Premium. The result is an inspirational practice of the Balanced Scorecard and the Execution Premium that will resonate with every reader's experience.