Food safety, human health and environmental concern along with sensory attributes such as nutritive value, taste, freshness and appearance influence organic food consumer preferences. Demographic variables may define organic consumers but the correlation is not very significant. Consumers also associate organic food with natural process, care for the environment and animal welfare and the non-use of pesticides and fertilisers. Premium price continues to suppress organic food consumption. Understanding the grounds of increasing level of organic food consumption such as motivation are most critical in understanding the potential of the organic food to become a genuinely mainstream market. Organic food is defined as a product from a farming system which avoids the use of synthetic fertilizers and pesticides. The principles used in the farming system apply the benefit of modern scientific understanding and technologies to offer a more sustainable food production (Institute of Food Science and Technology, 2005). Genetically-modified organisms and antibiotics are prohibited in organic standards for animal husbandry while only 30 additives are permitted in certain conditions (Soil Association, 2000). Therefore, purchase of organic foods can be seen as an action motivated by beliefs about healthiness and possibly good taste of these products as well as by beliefs about the positive impact on the environment and welfare of production animals. This review aims to provide an evaluation of the literatures on the consumer attitude towards organic food. It is important to know how consumers relate to food quality and food system issues in order to explore the potentials of organic agriculture. Knowledge and public understanding influence the consumer valuation of food. Thus, consumers need clear, accurate and reliable information about organic food. Consumers believe they are more informed if information on organic food is provided and the information affects their perceptions.