International Journal of Academic Research and Development

International Journal of Academic Research and Development


International Journal of Academic Research and Development
International Journal of Academic Research and Development
Vol. 3, Issue 1 (2018)

Buying intentions for life insurance policies with special reference for middle-class families: A cluster analysis approach


Dr. Gurvishal Sinha

This paper investigates the buying intent involved in purchasing Life insurance policies by middle-class families in Noida region. Securing the family and their financial future life insurance acts as an intangible support for future financial assurance. Life Insurance purchase is an act of showing responsibility and care for the family. This paper tries to find out what are the intentions that customer of life insurance considers in purchasing life insurance. Cluster analysis is used for identifying the clusters (groups of customers) and their common intent for purchase in life insurance policies. Multiple responses analysis is used for analyzing a number of and percentages of responses in Likert scale.
Download  |  Pages : 174-176
How to cite this article:
Dr. Gurvishal Sinha. Buying intentions for life insurance policies with special reference for middle-class families: A cluster analysis approach. International Journal of Academic Research and Development, Volume 3, Issue 1, 2018, Pages 174-176
International Journal of Academic Research and Development International Journal of Academic Research and Development