International Journal of Academic Research and Development

International Journal of Academic Research and Development


International Journal of Academic Research and Development
International Journal of Academic Research and Development
Vol. 3, Issue 1 (2018)

Marketing mix of Godrej Cinthol


Arnav Mengi, Munish Singla, Raghav Agarwal

Godrej is one of the oldest and most trusted brands in India. And it’s one of the most iconic brand Cinthol has been a constant companion in fighting germs and bacteria in the Indian households. The research evaluates the three elements of marketing mix of cinthol i.e. Product, Price and Promotion. It analyses the major elements that it focuses on while preparing a marketing mix for Cinthol.
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How to cite this article:
Arnav Mengi, Munish Singla, Raghav Agarwal. Marketing mix of Godrej Cinthol. International Journal of Academic Research and Development, Volume 3, Issue 1, 2018, Pages 648-649
International Journal of Academic Research and Development International Journal of Academic Research and Development