International Journal of Academic Research and Development

International Journal of Academic Research and Development


International Journal of Academic Research and Development
International Journal of Academic Research and Development
Vol. 3, Issue 1 (2018)

Evaluating differences in entrepreneurial intentions and desirability among the graduate students with special reference to Coimbatore district


C Raja, D Vinitha Sree, Dr. Rupa Gunaseelan

In India unemployment has been found high. To increase their employment opportunities, it is crucial for the graduates to determine who they are, what skills and attributes they possess and what are the ways their self-knowledge can be utilized to leverage their knowledge of entrepreneurship attitudes, intentions and behavior. Hence, there is a necessity for entrepreneurship awareness programs to teach the graduates. The study was conducted among students who pursue MBA, BE, and MCA from Engineering and Management Colleges in Coimbatore district. Structured questionnaire was used to collect data. The results of the study reveal that “perceived" desirability is positively associated with the formulation of entrepreneurial intention”; and “breadth and positiveness of awareness, knowledge, and skills is positively associated with perceived desirability”. Further, suggestions and conclusion are discussed in the paper.
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How to cite this article:
C Raja, D Vinitha Sree, Dr. Rupa Gunaseelan. Evaluating differences in entrepreneurial intentions and desirability among the graduate students with special reference to Coimbatore district. International Journal of Academic Research and Development, Volume 3, Issue 1, 2018, Pages 425-428
International Journal of Academic Research and Development International Journal of Academic Research and Development