Opportunities and challenges in E-commerce in India
E-commerce is certainly one of the business options that will bring paradigm shift in the world for trading. E-commerce is showing tremendous business growth in our country. Increased online user base and mobile phone presentation, has seen impressive growth of e-commerce in the last few years. India’s demographic dividend & rising internet accessibility give rise to this sector to scale greater heights. But this sector is also facing some serious challenges. The present study has been undertaken to depict the present status & future growth of e-commerce in India. Explore the present trends of e-commerce and study the challenges and opportunities of e-commerce in India.