International Journal of Academic Research and Development

International Journal of Academic Research and Development


International Journal of Academic Research and Development
International Journal of Academic Research and Development
Vol. 1, Issue 3 (2016)

A comprehensive study in exploring the significance of visual merchandising as a marketing strategy


Guncha Sharma, Dr Pratika Mishra

The objective of this study is to integrate the store image, VM and related literature keeping in mind the outcome of framework of VM traits. The Distribution of Apparel Industry is divided between street markets, Luxury stores, multi brand retailers, and e-tailers (Bardhi and Arnould 2005) expanding the parameters of visual traits in the service scape. This diverse nature of distribution structure will shape the premise of the basis for this study which intended to investigate the thought processes and strategies for VM appropriation inside of fashion Retailing.
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How to cite this article:
Guncha Sharma, Dr Pratika Mishra. A comprehensive study in exploring the significance of visual merchandising as a marketing strategy. International Journal of Academic Research and Development, Volume 1, Issue 3, 2016, Pages 50-54
International Journal of Academic Research and Development International Journal of Academic Research and Development