International Journal of Academic Research and Development

International Journal of Academic Research and Development


International Journal of Academic Research and Development
International Journal of Academic Research and Development
Vol. 6, Issue 3 (2021)

Consumer’s knowledge and attitude towards commercial nutritional bars and the importance of energy bars between a sports/health conscious person and a normal consumer


Rajesshwari Priya S

Nutritional bars are food bars enriched with healthy ingredients specifically rich in carbohydrates, proteins and fats and it is especially used during high energy requirements. Hence the main aim of the current study was to evaluate consumer’s knowledge and attitude towards commercial nutritional bars and to understand the importance of these nutritional bars towards a sports/health conscious person compared to normal consumers. A structured questionnaire was prepared online, and the survey responses were analyzed for descriptive statistics. From the results of the study it was found that about 87.1% of the respondents are aware of these commercial nutritional bars. Majority of the consumers claim that the most commonly consumed commercial nutritional bars are the” yoga bars” (47%). It was found that 73.1% of the population has stated that the main reason behind the consumption of food bars was to get a boost of instant energy. From the study it was found that the frequency of consumption of nutritional bars are comparatively high by a sports/health conscious person to that of the normal consumer. The main reason for consuming a sports bar by a health conscious/sports person was mainly for an energy requirement during a tournament, to get a boost of carbohydrates and energy on long hour’s sports/exercise program. Another main reason was to get enriched with protein before exercise or performance, but majority of the normal consumers who participated in the study claim that they rarely consume a food bar, the main reasons were, it was used as a convenience snacks. The main factor that restricts the consumer from buying a nutritional bar is due to high price of the product (69.5%) and the most preferred price for these bars were at a range of RS 50 to RS 100. (77.3%). Therefore, these nutritional bars play an important role for a sports/ health conscious person due to its positive effects on their metabolism.
Pages : 25-28