Vol. 5, Issue 2 (2020)
Evolution of marketing India: past, present, future
Author(s): Pranay Kumar Reddy G
Abstract: As a developing country, India has got its own developments in the field of economy, marketing and many other fields. While India as a country state is a moderately new substance, the more extensive topographical district alluded to as 'India' in verifiable work involves an enormous region that incorporates present-day Pakistan, Bangladesh, Afghanistan, Sri Lanka and even a portion of the south-east Asian nations for example, Myanmar. Also, the locale has a past filled with exchange and trade going back over 2,000 years. In giving a record of showcasing history of such a tremendous region over such a significant stretch, one faces the test of unravelling showcasing history from the historical backdrop of exchange and business when all is said in done. Promoting history i.e. a part of the evolution of marketing incorporates publicizing, retailing, promoting channels, item structure and marking furthermore, purchaser conduct, yet isn't restricted to these. This research paper deeply explains how marketing evolved itself that can be the marketing strategies and tactics that helped to change the marketing trends in India. We can clearly say that the marketing has become one of the major investments in the business established these days. So, let us have a deep understanding how marketing changed in India.